In the world of product design and development, user research is the bedrock of success. Understanding user needs, pain points, and behaviours is non-negotiable for creating products that resonate and convert. Traditionally, this has involved a pains...
The software development landscape is undergoing a tectonic shift. We are moving rapidly from the era of imperative programming—where humans meticulously instruct machines on syntax and logic—to the era of "Vibe Coding." In this new paradigm, the...
Artificial intelligence is no longer the stuff of science fiction; it's the engine running under the hood of our most-used applications. From the product recommendations that seem to read our minds to the chatbots that guide us through customer servi...
In the digital economy, user feedback is the lifeblood of product innovation and customer satisfaction. From app store reviews and NPS surveys to support tickets and social media comments, businesses are inundated with a constant stream of qualitativ...
In the world of e-commerce and product development, user feedback is gold. It’s the raw, unfiltered voice of your customer, containing everything you need to know to build better products, craft more compelling marketing, and drive conversions. App...
Virgosol, a leading company in software quality assurance and testing services, has chosen Switas Product Studio for its innovative product development processes!At Switas, we are thrilled to combine Virgosol's deep industry experience with our Produ...
Product discovery is the foundational phase where teams work to understand user problems and validate ideas before committing to development. The goal is to answer the critical question: "Are we building the right thing?" Traditionally, this process ..
In the competitive digital landscape, the difference between a product that thrives and one that fades is often a deep, empathetic understanding of its users. For decades, businesses have relied on user research—interviews, surveys, focus groups, a..
Artificial intelligence is no longer the stuff of science fiction; it's the engine running under the hood of our most critical business tools. From hyper-personalized product recommendations on e-commerce sites to sophisticated audience segmentation ..
For years, UX designers have mastered the art of creating intuitive, predictable, and deterministic interfaces. A user clicks a button, and a known, specific action occurs. The system's logic is fixed. However, the introduction of machine learning fu..
Switas has officially partnered with Ticimax, one of Turkey’s leading e-commerce infrastructure providers, to deliver user experience (UX) consultancy services.This strategic collaboration aims to enhance the usability, accessibility, and overall c..
For years, product teams have relied on a trusted toolkit of UX metrics. Task success rate, time-on-task, user error rate, and the System Usability Scale (SUS) have been the gold standards for measuring how easily users can navigate a digital product..
Okan University Hospital, one of Turkey's leading private healthcare institutions, has officially partnered with Switas Growth Consultancy to enhance its digital presence and patient engagement through a comprehensive growth strategy.This collaborati..
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.