Finding the Signal in the NoiseAI is no longer a future vision; it is today's business reality. In the wake of the revolution sparked by Generative AI, the same question is on every leader's mind: "What's next?" However, the tech world is filled with...
The Two-Sided Coin of InnovationArtificial intelligence (AI) is unleashing an unprecedented wave of efficiency and innovation across the business world. From hyper-personalizing the customer experience to automating complex operational workflows, the...
Artificial intelligence is no longer a novelty—it’s a necessity. While giants like ChatGPT, Midjourney, and Notion AI dominate the headlines, a quieter revolution is happening in the background. Dozens of lesser-known AI tools are helping markete...
Switas has officially partnered with Ticimax, one of Turkey’s leading e-commerce infrastructure providers, to deliver user experience (UX) consultancy services.This strategic collaboration aims to enhance the usability, accessibility, and overall c...
Feedance, the AI-powered product optimization and ad creative platform developed by Switas, has been officially accepted into the KWORKS 2025 Acceleration Program, led by Koç University’s Entrepreneurship Research Center.Being selected for this pr...
A corporate website is not just a digital storefront—it's a strategic communication platform that reflects the company's identity, value proposition, and professional credibility. At Switas, we believe that the success of a website is determined no...
Okan University Hospital, one of Turkey's leading private healthcare institutions, has officially partnered with Switas Growth Consultancy to enhance its digital presence and patient engagement through a comprehensive growth strategy.This collaborati..
Welcome to the era of agents—not human, but smarter, scalable, always-on digital agents. While everyone’s busy talking about what AI might do, we at Switas are already building with it.As a verified provider on the Deepin AI Agent Marketplace, we..
Switas, a leading growth consultancy brand, has been featured in an official Microsoft Clarity case study for its transformative collaboration with byFood, Japan’s premier platform for culinary experiences. This feature marks a significant moment f..
At Switas, we are proud to announce the expansion of our collaboration with Karaca, Turkey’s leading home and kitchenware brand. Throughout 2024, we provided user experience (UX) consultancy for Karaca’s Turkey platform (karaca.com), optimizing i..
In the digital world, user experience (UX) is much more than just looking good. Users now expect fast, intuitive, and personalized experiences. In 2025, the leading UX trends focus on AI-powered personalization, zero-click experience, voice and visua..
Switas Consulting Company analyzed the web and mobile platforms of over 100 e-commerce brands, with a combined revenue exceeding billions of dollards, using a UX Audit consisting of more than 200 questions.The analysis revealed that six critical user..
Artificial intelligence (AI) has rapidly evolved, with various companies developing large language models (LLMs) and AI-driven tools. One of the latest entrants in this field is DeepSeek, a Chinese AI company that has gained significant attention for..
At Switas, we’re all about growth—and it shows! In just four months, our YouTube channel, Switas, has surpassed 1,500 subscribers, a milestone that reflects our commitment to delivering engaging and valuable content for professionals across indus..
As AI tools like ChatGPT become increasingly integrated into our workflows, the question of data security takes center stage. With companies and individuals relying on these tools for everything from brainstorming to decision-making, it's crucial to ..
In the aftermath of Donald Trump's recent re-election as President of USA, the dynamics of social media platforms have shifted significantly. Among these changes, Bluesky, a decentralized social media platform, has seen remarkable growth. This platfo..
In July 2024, a significant incident involving CrowdStrike, a leading cybersecurity firm, caused widespread disruptions across various sectors globally. This incident highlighted the vulnerabilities within our interconnected digital infrastructure an..
In the ever-evolving landscape of digital technology, we stand on the brink of a paradigm shift in how we access information. For nearly three decades, search engines have been our go-to tools for navigating the vast ocean of online data. However, as..
The e-commerce sector in Turkey continues to grow every day. According to the latest data announced by the Ministry of Trade, the e-commerce volume in Turkey increased by 115.15% compared to the previous year and reached 1.85 trillion TL. These devel..
RunwayML, a leader in AI-powered creative tools, has launched the Gen-3 Alpha, a groundbreaking text-to-video tool that takes video generation to new heights. This advanced model allows users to create stunning videos by specifying prompts related to..