For decades, the product discovery process has been a well-trodden but arduous path. It’s a gauntlet of user interviews, focus groups, surveys, and painstaking manual analysis. Product managers, UX designers, and researchers spend countless hours r...
User research is the bedrock of exceptional product design and effective marketing. It’s the process of listening to your customers, understanding their needs, and uncovering their pain points. But what happens after the interviews are done, the su...
User research is the bedrock of exceptional product design and effective marketing. It’s the process of stepping into your customers' shoes, understanding their needs, and uncovering the "why" behind their actions. For decades, this has been a meti...
On November 12, 2025, the Turkish Ministry of Health published a landmark regulation in the Official Gazette (No. 33075), titled "Regulation on Promotion and Information Activities in Health Services."For years, the Turkish healthcare secto...
For decades, user personas have been a cornerstone of UX design, marketing strategy, and product development. They give a human face to abstract data, helping teams build empathy and make customer-centric decisions. Yet, the traditional process of cr...
In the world of UX, product design, and marketing, qualitative user research is the undisputed goldmine. It’s where you find the ‘why’ behind the ‘what’—the rich, nuanced stories, frustrations, and moments of delight that raw analytics ca...
User research has always been the bedrock of great product design. The process of understanding user behaviors, needs, and motivations is non-negotiable for building products that people love. Yet, for all its importance, traditional user research is..
In the relentless pursuit of product-market fit and exceptional user experiences, user research has always been the North Star for product teams. Traditional methods—interviews, surveys, focus groups, and usability testing—are invaluable for unco..
For decades, the foundation of great product design has been a deep understanding of the user. Traditional user research methods—in-depth interviews, focus groups, usability testing, and ethnographic studies—have served us well. They are the bedr..
For decades, the foundation of great product design has been a deep understanding of the user. We’ve relied on a toolkit of trusted user research methods: in-depth interviews, focus groups, surveys, and ethnographic studies. While invaluable, these..
User research has always been the cornerstone of exceptional product design and effective marketing. The process of listening to users, observing their behaviour, and understanding their motivations allows businesses to move beyond assumptions and bu..
In the relentless race to build better products, speed is paramount. Yet, for decades, one of the most critical components of product development—user research—has been anchored by manual, time-intensive processes. Imagine spending weeks recruiti..
User research has always been the bedrock of great product design and effective marketing. The process of understanding your audience—their needs, pain points, and motivations—is non-negotiable for building products that people love and campaigns..
In the world of product design and digital marketing, the user persona is a foundational artifact. It’s the semi-fictional character, crafted from real-world data, that embodies our target customer. A well-defined persona guides design decisions, s..
In the relentless pursuit of customer-centricity, understanding the user is the ultimate currency. For decades, product designers, UX researchers, and marketers have relied on a trusted toolkit: interviews, surveys, focus groups, and usability tests...
Artificial intelligence is no longer the stuff of science fiction; it's the engine running under the hood of our most-used applications. From the product recommendations that seem to read our minds to the chatbots that guide us through customer servi..
In the digital economy, user feedback is the lifeblood of product innovation and customer satisfaction. From app store reviews and NPS surveys to support tickets and social media comments, businesses are inundated with a constant stream of qualitativ..
In the world of e-commerce and product development, user feedback is gold. It’s the raw, unfiltered voice of your customer, containing everything you need to know to build better products, craft more compelling marketing, and drive conversions. App..
Virgosol, a leading company in software quality assurance and testing services, has chosen Switas Product Studio for its innovative product development processes!At Switas, we are thrilled to combine Virgosol's deep industry experience with our Produ..
Product discovery is the foundational phase where teams work to understand user problems and validate ideas before committing to development. The goal is to answer the critical question: "Are we building the right thing?" Traditionally, this process ..
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.