User research has always been a profoundly human endeavor. It’s about empathy, deep listening, and understanding the nuances of human behavior to build better products and experiences. For years, the process has been methodical, often manual, and s...
Artificial intelligence is no longer the stuff of science fiction; it's the engine running under the hood of our most critical business tools. From hyper-personalized product recommendations on e-commerce sites to sophisticated audience segmentation ...
For years, UX designers have mastered the art of creating intuitive, predictable, and deterministic interfaces. A user clicks a button, and a known, specific action occurs. The system's logic is fixed. However, the introduction of machine learning fu...
In the digital landscape, the first few moments a user spends with your product are the most critical. This initial interaction, the onboarding process, is your one chance to make a lasting first impression. Yet, for many businesses, this crucial pha...
Switas has officially partnered with Ticimax, one of Turkey’s leading e-commerce infrastructure providers, to deliver user experience (UX) consultancy services.This strategic collaboration aims to enhance the usability, accessibility, and overall c...
We’re thrilled to welcome Brandy's to the Switas family!As a brand that has already made its mark in the fashion and accessories industry, Brandy’s is now taking a bold step forward in its digital growth journey. Switas is proud to be their strat...
Feedance, the AI-powered product optimization and ad creative platform developed by Switas, has been officially accepted into the KWORKS 2025 Acceleration Program, led by Koç University’s Entrepreneurship Research Center.Being selected for this pr..
In the world of product development and UX design, user research is the bedrock of success. We meticulously conduct interviews, deploy surveys, and gather feedback, all in the pursuit of understanding our users. The result? A treasure trove of qualit..
For years, product teams have relied on a trusted toolkit of UX metrics. Task success rate, time-on-task, user error rate, and the System Usability Scale (SUS) have been the gold standards for measuring how easily users can navigate a digital product..
The Two-Sided Coin of InnovationArtificial intelligence (AI) is unleashing an unprecedented wave of efficiency and innovation across the business world. From hyper-personalizing the customer experience to automating complex operational workflows, the..
Finding the Signal in the NoiseAI is no longer a future vision; it is today's business reality. In the wake of the revolution sparked by Generative AI, the same question is on every leader's mind: "What's next?" However, the tech world is filled with..
Artificial intelligence is no longer a novelty—it’s a necessity. While giants like ChatGPT, Midjourney, and Notion AI dominate the headlines, a quieter revolution is happening in the background. Dozens of lesser-known AI tools are helping markete..
A corporate website is not just a digital storefront—it's a strategic communication platform that reflects the company's identity, value proposition, and professional credibility. At Switas, we believe that the success of a website is determined no..
Okan University Hospital, one of Turkey's leading private healthcare institutions, has officially partnered with Switas Growth Consultancy to enhance its digital presence and patient engagement through a comprehensive growth strategy.This collaborati..
Welcome to the era of agents—not human, but smarter, scalable, always-on digital agents. While everyone’s busy talking about what AI might do, we at Switas are already building with it.As a verified provider on the Deepin AI Agent Marketplace, we..
Switas, a leading growth consultancy brand, has been featured in an official Microsoft Clarity case study for its transformative collaboration with byFood, Japan’s premier platform for culinary experiences. This feature marks a significant moment f..
At Switas, we are proud to announce the expansion of our collaboration with Karaca, Turkey’s leading home and kitchenware brand. Throughout 2024, we provided user experience (UX) consultancy for Karaca’s Turkey platform (karaca.com), optimizing i..
In the digital world, user experience (UX) is much more than just looking good. Users now expect fast, intuitive, and personalized experiences. In 2025, the leading UX trends focus on AI-powered personalization, zero-click experience, voice and visua..
Switas Consulting Company analyzed the web and mobile platforms of over 100 e-commerce brands, with a combined revenue exceeding billions of dollards, using a UX Audit consisting of more than 200 questions.The analysis revealed that six critical user..
Artificial intelligence (AI) has rapidly evolved, with various companies developing large language models (LLMs) and AI-driven tools. One of the latest entrants in this field is DeepSeek, a Chinese AI company that has gained significant attention for..
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.