Articles

```html The User Research Revolution: How AI Delivers Faster, Deeper Insights In the competitive landscape of e-commerce and digital marketing, understanding the user is not just an advantage; it's the bedrock of success. For years, user research has..

```html The AI Paradox: Powerful Features, Wary Users Artificial intelligence is no longer the stuff of science fiction; it's a powerful engine driving personalization, efficiency, and innovation across the business landscape. From e-commerce product..

Artificial intelligence is no longer the stuff of science fiction; it's the engine running under the hood of our most critical business tools. From hyper-personalized product recommendations on e-commerce sites to sophisticated audience segmentation ..

For years, UX designers have mastered the art of creating intuitive, predictable, and deterministic interfaces. A user clicks a button, and a known, specific action occurs. The system's logic is fixed. However, the introduction of machine learning fu..

In the digital landscape, the first few moments a user spends with your product are the most critical. This initial interaction, the onboarding process, is your one chance to make a lasting first impression. Yet, for many businesses, this crucial pha..

In the world of product development and UX design, user research is the bedrock of success. We meticulously conduct interviews, deploy surveys, and gather feedback, all in the pursuit of understanding our users. The result? A treasure trove of qualit..

We’re thrilled to welcome Brandy's to the Switas family!As a brand that has already made its mark in the fashion and accessories industry, Brandy’s is now taking a bold step forward in its digital growth journey. Switas is proud to be their strat..

For years, product teams have relied on a trusted toolkit of UX metrics. Task success rate, time-on-task, user error rate, and the System Usability Scale (SUS) have been the gold standards for measuring how easily users can navigate a digital product..

The Two-Sided Coin of InnovationArtificial intelligence (AI) is unleashing an unprecedented wave of efficiency and innovation across the business world. From hyper-personalizing the customer experience to automating complex operational workflows, the..

Feedance, the AI-powered product optimization and ad creative platform developed by Switas, has been officially accepted into the KWORKS 2025 Acceleration Program, led by Koç University’s Entrepreneurship Research Center.Being selected for this pr..

Finding the Signal in the NoiseAI is no longer a future vision; it is today's business reality. In the wake of the revolution sparked by Generative AI, the same question is on every leader's mind: "What's next?" However, the tech world is filled with..

Switas has officially partnered with Ticimax, one of Turkey’s leading e-commerce infrastructure providers, to deliver user experience (UX) consultancy services.This strategic collaboration aims to enhance the usability, accessibility, and overall c..

Artificial intelligence is no longer a novelty—it’s a necessity. While giants like ChatGPT, Midjourney, and Notion AI dominate the headlines, a quieter revolution is happening in the background. Dozens of lesser-known AI tools are helping markete..

A corporate website is not just a digital storefront—it's a strategic communication platform that reflects the company's identity, value proposition, and professional credibility. At Switas, we believe that the success of a website is determined no..