User research has always been a profoundly human endeavor. It’s about empathy, deep listening, and understanding the nuances of human behavior to build better products and experiences. For years, the process has been methodical, often manual, and s...
In the digital landscape, the first few moments a user spends with your product are the most critical. This initial interaction, the onboarding process, is your one chance to make a lasting first impression. Yet, for many businesses, this crucial pha...
Switas has officially partnered with Ticimax, one of Turkey’s leading e-commerce infrastructure providers, to deliver user experience (UX) consultancy services.This strategic collaboration aims to enhance the usability, accessibility, and overall c...
At Switas, we are proud to announce the expansion of our collaboration with Karaca, Turkey’s leading home and kitchenware brand. Throughout 2024, we provided user experience (UX) consultancy for Karaca’s Turkey platform (karaca.com), optimizing i...
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.