We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.
Designing With Uncertainty: How AI Supercharges Probabilistic Thinking
In a world where AI is informing more design choices, it’s easy to mistake predictions for certainties. This article introduces Probabilistic Design, a mindset that allows UX and product teams to...
AI systems, while appearing deterministic, are probabilistic, generating predictions based on data patterns rather than definitive truths. Designers m...
