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Designing products that can be used by people with various abilities.

Art Direction

The management of creative processes, ensuring visual elements align with the concept.

Agile Development

A methodology for iterative and incremental software development.

A/B Testing

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

Affiliate Marketing

A performance-based marketing strategy where businesses reward affiliates for each customer brought by their marketing efforts.


A set of rules used by social media platforms to determine which content is shown to users.

Bounce Rate

The percentage of visitors who leave a site after viewing only one page.


Writing and publishing articles on a blog to engage an audience.


The process of creating a unique image and identity for a product.


Comparing your product’s performance against industry standards or competitors.

Brand Storytelling

Using narratives to connect with audiences and convey the brand’s values and messages.

Brand Advocacy

The promotion of a brand by its customers or employees on social media.

Backend Development

Server-side development that powers the frontend.

Big Data

Large volumes of data that can be analyzed for insights.

Continuous Integration (CI)

The practice of merging code changes frequently.


A series of coordinated marketing efforts to achieve a specific goal.

Content Calendar

A schedule of when and where you plan to publish upcoming social media posts.

Clickstream Analysis

Analyzing the paths users take through a website.

Customer Journey

The entire experience a customer has with a product or service.

Change Management

Managing the people side of change to achieve a required business outcome.


A measure of the relationship between two variables.

Content Marketing

Creating and sharing valuable content to attract and engage an audience.

Customer Feedback

Information provided by customers about their experience with a product.

Call to Action (CTA)

A prompt that encourages users to take a specific action.

Design System

A collection of reusable components and guidelines for product design.

Design Thinking

A problem-solving approach that involves understanding the user, challenging assumptions, and redefining problems.

Direct Messaging (DM)

Private messages sent between users on social media platforms.

Data Analysis

Examining data to draw conclusions and support decision-making.

Design Heuristics

Established usability principles used to evaluate user interfaces.

Display Advertising

Online advertising that involves displaying ads on websites, apps, or social media.

Data-Driven Content

Content created based on data and analytics to ensure its effectiveness.


A set of practices that combines software development and IT operations.

Data Collection

Gathering information for analysis.

Data Cleansing

The process of removing or correcting inaccurate data.


Making decisions based on data analysis.

Email Marketing

Using email to send advertisements, request business, or solicit sales or donations.

Error Handling

Managing errors in a program to prevent crashes and provide useful feedback.

Eye Tracking

Measuring where and how users look at a website or app.

Editorial Guidelines

Rules and standards for creating and publishing content.

ETL (Extract, Transform, Load)

The process of extracting data from various sources, transforming it for analysis, and loading it into a data warehouse.


The level of interaction users have with a website or app.

Environmental Scanning

Monitoring external factors that could impact an organization.

Ethnographic Research

Studying users in their natural environment.

Emotional Appeal

Creating content that evokes emotions to connect with the audience.

Engagement Rate

A metric that measures the level of interaction (likes, comments, shares) with social media content.

Empathy Mapping

A tool to understand users' emotions and behaviors.

Functional Benefits

The practical advantages a product or service offers to users.

Focus Groups

Group discussions used to gather opinions about a product.

Frontend Development

Client-side development that interacts with the user.


Guiding groups to successful decision-making and problem-solving.


Predicting future trends based on historical data.

Form Analytics

Analyzing how users interact with forms on a website.


The structure and presentation of content, such as text, images, video, or infographics.


Users who subscribe to updates from your social media account.

Funnel Analysis

Examining each step users take towards conversion.

Funnel Marketing

The strategy of guiding potential customers through the buying process.


Visual elements used in content creation.


A version control system for tracking changes in code.

Gestalt Principles

Psychological theories about how people perceive visual elements as unified wholes.

Generative Research

Research that aims to generate ideas and insights for product development.


Delivering content to a user based on their geographic location.


Adding location information to social media posts.

Gap Analysis

Comparing current performance with desired performance.

Guest Posting

Writing and publishing an article on someone else's website to reach a broader audience.

Goal Tracking

Monitoring specific actions that indicate user engagement or conversion.

Google Analytics 4

A web analytics service offered by Google that tracks and reports website traffic.


A word or phrase preceded by a hash sign (#) used on social media to categorize content.


The title or caption of an advertisement or content piece designed to attract attention.


Visual representations of user interactions on a webpage.

High-Fidelity Prototypes

Detailed and interactive representations of a product.

High Availability (HA)

Ensuring a system is continuously operational.


Words or phrases preceded by a hash sign (#) used on social media to categorize content.

Hypothesis Testing

Testing assumptions made about a business strategy or plan.


Titles or headings used to attract attention to content.


Visual representations created to explain or decorate a concept.


One-on-one conversations to gather in-depth information.


Deep understandings derived from data analysis.

Influencer Marketing

Partnering with influential people to promote a product or service.


Visual representations of information or data.


A person with a large and engaged following on social media who can influence the opinions and behaviors of their audience.


The process of putting a decision or plan into effect.

Integration Testing

Testing combined parts of a system to ensure they work together.

Information Architecture (IA)

The structure of a website or app that helps users find information.

JavaScript Frameworks

Libraries that help build web applications (e.g., React, Angular).

Journey Mapping

Visualizing the steps users take to achieve a specific goal.

Joint Ventures

Business arrangements where two or more parties agree to pool their resources.


Specialized terms used within a particular industry or group.

Key Insights

Important understandings derived from research.

Key Visuals

Important images or graphics that define a product’s look and feel.

Keyword Research

Identifying popular words and phrases people use in search engines.


Words or phrases that are relevant to the content and used to optimize it for search engines.


A visual system for managing work as it moves through a process.

Key Performance Indicators (KPIs)

Metrics used to evaluate the success of a website or app.

Literature Review

Reviewing existing research and information.

Log Analysis

Examining logs to understand user behavior and system performance.

Lead Generation

Creating content that captures interest and gathers contact information from potential customers.

Low-Level Programming

Writing code that interacts directly with hardware.

Looker Studio

A data visualization tool that helps create reports and dashboards.

Low-Fidelity Prototypes

Basic and often non-interactive representations of a product.

Lean Methodology

A methodology that focuses on minimizing waste within a manufacturing system.


A symbol or design that represents a brand.

Live Streaming

Broadcasting live video content to an audience on social media.

Landing Page

A webpage designed to capture leads or drive conversions.

Machine Learning

The use of algorithms to enable computers to learn from and make predictions based on data.


A design approach where an application is built as a collection of loosely coupled services.

Market Analysis

Studying the attractiveness and dynamics of a market within a specific industry.


A model or replica of a design used for demonstration and feedback.

Multivariate Testing (MVT)

Testing multiple variables to see which combination performs best.


Using multiple forms of media, such as text, images, audio, and video, to create content.


Measurements used to track the performance of social media content.

Mood Boards

Collages of images, colors, and text to convey a design concept.

Meta Tags

HTML tags that provide information about a webpage to search engines.


Small, functional animations that enhance user experience.

Market Research

Gathering information about market needs and preferences.


The structured story or account presented in content.

Net Promoter Score (NPS)

A measure of customer loyalty.

Needs Assessment

Determining the needs of users or customers.


The system that allows users to move through a website or app.


A JavaScript runtime built on Chrome's V8 engine.

Native Advertising

Ads that match the look and feel of the platform on which they appear.

News Feed

A list of updates from social media accounts that a user follows.


The process of organizing data to reduce redundancy.


The goal or purpose of a creative project.

Organizational Development

Improving an organization's capacity to handle its internal and external functioning.

Object-Oriented Programming (OOP)

A programming paradigm based on objects.


Improving content to make it more effective and engaging.

Observational Research

Watching users interact with a product.


Data points that differ significantly from other observations.


The process of helping new users understand and use a product.

Organic Search

Search results that are not paid for but are ranked based on relevance.

Pair Programming

Two programmers working together at one workstation.

Pinned Post

A post that is pinned to the top of a social media profile to give it more visibility.

Predictive Analytics

Using historical data to predict future events.


Fictional characters created to represent different user types.


A fictional character created to represent a target audience segment.

Pain Points

Specific problems faced by the target audience that a product or service can address.

PEST Analysis

Political, Economic, Social, and Technological analysis.


Tailoring content and experiences to individual users.

Pay-Per-Click (PPC)

An online advertising model where advertisers pay each time a user clicks on one of their ads.

Qualitative Data

Non-numerical data that provides insights into user behavior and motivations.

Quality Content

Content that is valuable, relevant, and engaging for the target audience.

Quality Assurance (QA)

Ensuring that products meet certain standards of quality.


Requests for data or information from a database.

Qualitative Research

Research that involves non-numerical data to understand user behavior and motivations.

Quality Score

A metric used by search engines to determine the relevance of an ad.

Quality Management

Ensuring that an organization, product, or service is consistent.

Release Management

The process of managing software releases.


The ability to keep users returning to your site or app.


Editing and enhancing images to improve their appearance.


Serving ads to users who have previously interacted with your brand.

Root Cause Analysis

Identifying the underlying reasons for issues or problems.

Risk Management

Identifying, assessing, and controlling threats to an organization's capital and earnings.

Repurposing Content

Reusing existing content in a different format or on a different platform.

Responsive Design

Designing products that work on various devices and screen sizes.

Regression Analysis

A statistical method for estimating relationships among variables.

Remote Usability Testing

Conducting usability tests with participants who are not physically present.

SEO (Search Engine Optimization)

The practice of increasing the quantity and quality of traffic to a website through organic search engine results.

Social Media Marketing

Using social media platforms to promote a product or service.

SWOT Analysis

Analyzing strengths, weaknesses, opportunities, and threats.


An agile framework for managing work with an emphasis on software development.


Short, temporary posts on social media platforms that disappear after a set period.

Style Guide

A set of standards for writing and design.


Questionnaires used to gather feedback from users.


Dividing data into distinct groups based on characteristics.

Testing Platform

Software used to conduct A/B or multivariate tests.

Task Analysis

Studying how users perform tasks to understand their needs and challenges.

Trend Analysis

Identifying patterns and trends in data.

Tone of Voice

The way a brand expresses itself through content.

Test-Driven Development (TDD)

Writing tests before code to ensure functionality.


A data visualization tool used for creating interactive and shareable dashboards.

Target Audience

A specific group of people identified as the intended recipient of an advertisement or message.


Popular topics or hashtags that are being widely discussed on social media.


The art and technique of arranging type.

User Behavior Analysis

Analyzing how users interact with a website or app.

Unit Testing

Testing individual components of a program.

User Experience (UX)

How users interact with and experience a product.

User Journey Mapping

Visualizing the steps users take to achieve a specific goal.

User-Generated Content (UGC)

Content created by users rather than brands.

Usability Testing

Evaluating a product by testing it with real users.


Representing data in a visual format to make it easier to understand.

Viral Content

Content that spreads rapidly on social media through shares and engagement.

Version Control

The management of changes to documents, programs, and other information.

Value Proposition

The benefit that a product provides to users.

Visual Content

Images, videos, and graphics used to enhance textual content.

Visual Hierarchy

The arrangement of elements to indicate their importance.

Vision Statement

A future-oriented declaration of the organization’s purpose and aspirations.

Video Marketing

Using videos to promote and market products or services.

Visual Design

The aesthetics of a product, including colors, typography, and layout.


In-depth, authoritative reports that provide information on a specific topic.


Collaborative sessions to generate ideas and solve problems.


Basic, visual guides that represent the layout of a webpage.


A live online seminar or presentation.

Web Analytics

The measurement and analysis of data to understand and optimize web usage.


A unique element that sets a product apart from competitors.


A markup language that defines rules for encoding documents in a format readable by both humans and machines.

XML Sitemap

A file that lists all the pages on a website to help search engines crawl and index the site.

X (Cross-Browser Testing)

Testing a website or app across different web browsers to ensure compatibility.

Yield Management

Adjusting prices or availability to maximize revenue.

YouTube Advertising

Using YouTube to promote a product or service through video ads.


The conversion rate of a website or app.


A human-readable data serialization standard.

YouTube Channels

Platforms for publishing video content to engage an audience.

Zero-Based Design

Designing a product from scratch without preconceived notions.

Zero Moment of Truth (ZMOT)

The moment when a user decides to engage with a brand or product.

Zero Draft

The initial version of content created before it is refined and finalized.

Zero-Based Budgeting (ZBB)

A method of budgeting in which all expenses must be justified for each new period.

Zero-Day Vulnerability

A software vulnerability unknown to those who should mitigate it.

Zero State

The state of a system when there is no data to display, often a starting point for users.