For years, UX designers have mastered the art of creating intuitive, predictable, and deterministic interfaces. A user clicks a button, and a known, specific action occurs. The system's logic is fixed. However, the introduction of machine learning fu...
Switas has officially partnered with Ticimax, one of Turkey’s leading e-commerce infrastructure providers, to deliver user experience (UX) consultancy services.This strategic collaboration aims to enhance the usability, accessibility, and overall c...
The Two-Sided Coin of InnovationArtificial intelligence (AI) is unleashing an unprecedented wave of efficiency and innovation across the business world. From hyper-personalizing the customer experience to automating complex operational workflows, the...
For years, product teams have relied on a trusted toolkit of UX metrics. Task success rate, time-on-task, user error rate, and the System Usability Scale (SUS) have been the gold standards for measuring how easily users can navigate a digital product...
Okan University Hospital, one of Turkey's leading private healthcare institutions, has officially partnered with Switas Growth Consultancy to enhance its digital presence and patient engagement through a comprehensive growth strategy.This collaborati...
In the digital world, user experience (UX) is much more than just looking good. Users now expect fast, intuitive, and personalized experiences. In 2025, the leading UX trends focus on AI-powered personalization, zero-click experience, voice and visua...
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.