For years, product teams have relied on a trusted toolkit of UX metrics. Task success rate, time-on-task, user error rate, and the System Usability Scale (SUS) have been the gold standards for measuring how easily users can navigate a digital product...
At Switas, we are proud to announce the expansion of our collaboration with Karaca, Turkey’s leading home and kitchenware brand. Throughout 2024, we provided user experience (UX) consultancy for Karaca’s Turkey platform (karaca.com), optimizing i...
A/B testing is a crucial method used in optimizing websites and applications, allowing businesses to compare two versions of a webpage or app to determine which performs better. Understanding the key metrics and terminology involved in A/B testing is...
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.