```html The Traditional Landscape of Product Discovery: A Quick Refresher For decades, the foundation of successful product development has been a deep understanding of the user. The product discovery phase, where we uncover user needs, pain points, ...
```html The User Research Paradox: Drowning in Data, Thirsty for Insight In the world of product design and e-commerce, understanding the user is paramount. We conduct interviews, deploy surveys, and analyze mountains of analytics, all in pursuit of ...
Enhancing Product Discovery with AI-Driven User Research In the relentless pursuit of product-market fit, the product discovery phase is both the most critical and the most challenging. Traditionally, it’s a meticulous, time-consuming process invol...
```html The New Frontier of Product Strategy: How AI is Reshaping User Research In the relentless pursuit of product-market fit and a seamless user experience, user research has always been the North Star for product managers, designers, and marketer...
```html The Overload of Insight: Navigating the Data-Rich World of User Research In today's digital landscape, we are inundated with user data. Every click, scroll, comment, and session recording offers a potential clue to understanding user behavior...
```html The Traditional Landscape of User Research: Why Change Was Needed For decades, the foundation of great product design and marketing has been a deep understanding of the user. We've relied on a toolkit of trusted, albeit traditional, methods: ...
```html The New Frontier: How Artificial Intelligence is Revolutionizing User Research In the relentless pursuit of creating products that customers love, user research has always been the cornerstone. It’s the compass that guides product design, m..
```html The End of Guesswork: How AI-Powered User Research is Forging a New Era for Product Insights For decades, understanding the user has been the cornerstone of successful product design. We've relied on a toolkit of trusted methods: interviews, ..
```html Integrating AI into User Research for Better Product Outcomes In the relentless pursuit of product-market fit and exceptional user experiences, user research has long been the cornerstone of informed decision-making. We conduct interviews, de..
```html The Data Overload Dilemma: From User Feedback to Actionable Strategy In the world of UX and product design, data is king. We conduct interviews, deploy surveys, analyze heatmaps, and sift through mountains of user feedback. The goal is always..
User research has always been a profoundly human endeavor. It’s about empathy, deep listening, and understanding the nuances of human behavior to build better products and experiences. For years, the process has been methodical, often manual, and s..
Artificial intelligence is no longer the stuff of science fiction; it's the engine running under the hood of our most critical business tools. From hyper-personalized product recommendations on e-commerce sites to sophisticated audience segmentation ..
For years, UX designers have mastered the art of creating intuitive, predictable, and deterministic interfaces. A user clicks a button, and a known, specific action occurs. The system's logic is fixed. However, the introduction of machine learning fu..
In the digital landscape, the first few moments a user spends with your product are the most critical. This initial interaction, the onboarding process, is your one chance to make a lasting first impression. Yet, for many businesses, this crucial pha..
Finding the Signal in the NoiseAI is no longer a future vision; it is today's business reality. In the wake of the revolution sparked by Generative AI, the same question is on every leader's mind: "What's next?" However, the tech world is filled with..
Switas has officially partnered with Ticimax, one of Turkey’s leading e-commerce infrastructure providers, to deliver user experience (UX) consultancy services.This strategic collaboration aims to enhance the usability, accessibility, and overall c..
In the world of product development and UX design, user research is the bedrock of success. We meticulously conduct interviews, deploy surveys, and gather feedback, all in the pursuit of understanding our users. The result? A treasure trove of qualit..
We’re thrilled to welcome Brandy's to the Switas family!As a brand that has already made its mark in the fashion and accessories industry, Brandy’s is now taking a bold step forward in its digital growth journey. Switas is proud to be their strat..
For years, product teams have relied on a trusted toolkit of UX metrics. Task success rate, time-on-task, user error rate, and the System Usability Scale (SUS) have been the gold standards for measuring how easily users can navigate a digital product..
Feedance, the AI-powered product optimization and ad creative platform developed by Switas, has been officially accepted into the KWORKS 2025 Acceleration Program, led by Koç University’s Entrepreneurship Research Center.Being selected for this pr..
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.