Home > Articles

Articles

What is an Excessively Large DOM Size?
Read More

August 19, 2026 · 3 min read

What is an Excessively Large DOM Size?

The DOM (Document Object Model) is the general name for the tree structure of HTML tags. Its impact on page speed is such that the more complex your H...

How is the Lighthouse Score Calculated?
Read More

August 19, 2026 · 2 min read

How is the Lighthouse Score Calculated?

After the introduction of Lighthouse into our lives, the number of performance criteria directly affecting topics like UX and SEO has increased. The e...

Understanding A/B Testing Metrics and Terminology
Read More

August 19, 2026 · 5 min read

Understanding A/B Testing Metrics and Terminology

A/B testing is a crucial method used in optimizing websites and applications, allowing businesses to compare two versions of a webpage or app to deter...

The Global Impact of Eid al-Adha Celebrations
Read More

August 19, 2026 · 4 min read

The Global Impact of Eid al-Adha Celebrations

Eid al-Adha, the Festival of Sacrifice, is one of the most significant religious observances for Muslims worldwide. Each year, millions of animals are...

Forecasting UEFA Euro 2024 with Machine Learning
Read More

August 19, 2026 · 4 min read

Forecasting UEFA Euro 2024 with Machine Learning

As anticipation for UEFA Euro 2024 builds, the football world eagerly awaits to see which team will take home the trophy. A group of researchers—Flo...

5 Key Metrics to Track in Your Next UX Audit
Read More

August 19, 2026 · 5 min read

5 Key Metrics to Track in Your Next UX Audit

A UX audit is a comprehensive analysis of your digital product’s user experience, aiming to identify areas for improvement and optimize overall usab...

Top 10 UX Audit Trends to Watch in 2024
Read More

August 19, 2026 · 5 min read

Top 10 UX Audit Trends to Watch in 2024

The user experience (UX) landscape is constantly evolving, with new trends and technologies shaping how businesses approach design and usability. As w...

Switas As Seen On

Magnify: Scaling Influencer Marketing with Engin Yurtdakul

Check Out Our Microsoft Clarity Case Study

We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.