A corporate website is not just a digital storefront—it's a strategic communication platform that reflects the company's identity, value proposition, and professional credibility. At Switas, we believe that the success of a website is determined not only by its design or performance but also by how its content structure is organized.
In this article, we explain how to build a proper content architecture for corporate companies’ websites, which sections are essential, how to segment them effectively, and what to avoid—based on real-world best practices.
1. Clear Distinction Between Products and Services
The first and most fundamental decision in structuring a website is determining whether the company sells products, provides services, or offers both. This distinction must be made crystal clear in the content hierarchy.
If the company provides services:
Use a single, clearly labeled “Services” section. Avoid using synonymous terms like “Servicing” or “Support” as separate menu items to prevent confusion.If the company sells products:
Use a “Products” section, organizing the product offerings into categories with individual pages for each.If the company offers both:
Maintain separate and distinct top-level menu items for “Products” and “Services” to avoid mixing messaging or diluting clarity.
2. Segment Products and Services for Better Usability
For companies with a wide range of offerings, segmenting content helps visitors easily find what they're looking for and enhances SEO visibility.
Example Structure:
Each category should lead to a dedicated landing page, enriched with visuals, documentation, specifications, and common use cases.
3. “Solutions” Section: Structure From the User's Perspective
One of the most misunderstood parts of a corporate website is the “Solutions” section. When built correctly, this area can be incredibly persuasive by explaining how your products or services solve specific problems for different audiences.
This section should group offerings according to target segments:
A. By Industry
Different industries use the same tools or services differently. Create industry-specific landing pages with tailored messaging and use cases. Examples:
Retail: Secure internet for POS systems and checkout infrastructure
Education: Affordable internet and LMS integrations for remote learning
Manufacturing: High-speed, redundant metro ethernet for 24/7 uptime
Healthcare: Secure data storage and digital patient record systems
B. By Department
Different internal teams face different challenges. Showcase how your solutions meet their distinct needs.
Examples:
Marketing: Data analytics and campaign automation tools
HR: Digital onboarding, applicant tracking systems
Finance: ERP integrations, invoicing and compliance tools
IT: VPN, cybersecurity, and cloud management platforms
C. By Company Size
Small businesses and large enterprises require different levels of service and infrastructure.
Examples:
Small Businesses: Low-cost, easy-to-install internet packages
Enterprises: Dedicated fiber connections with SLAs and backup lines
D. Use Case-Focused Communication
Rather than listing features, explain the real-life problems your solutions address:
For example, an internet infrastructure provider may present:
For households: Stable connection and fast installation
For factories: Redundant metro network with 99.9% uptime
For retail: Reliable connection for uninterrupted POS systems
This kind of storytelling builds relevance and trust.
4. “Platforms” Section: For Scalable, Modular Technologies
For software or tech companies that offer modular, scalable solutions adaptable to various sectors, a “Platforms” section is essential.
Examples of Platforms:
ERP Systems: Finance, HR, inventory, procurement modules
CRM Systems: Lead management and customer tracking
Cybersecurity Platforms: Network monitoring and threat detection
AI Platforms: Data analysis, recommendation engines, content generation
Each platform should have a dedicated page outlining:
Key capabilities
Available modules
Integration capabilities
Industries and use cases
This ensures that even complex platforms are understood in terms of benefits—not just features.
5. “Corporate” Section: Consolidate All Company Info
Corporate content should never be scattered. Instead, it should be grouped under a single “Corporate” or “About” menu item.
Suggested Subsections:
About Us
Company History
Vision & Mission
Executive Team
Careers / Human Resources
Partners / Solution Ecosystem
This centralized structure strengthens brand perception and improves navigability.
6. References & Clients: Go Beyond Logos
One of the most underutilized sections on corporate websites is the “References” or “Clients” section. Most companies list logos—but that’s not enough.
What to Include:
Dedicated Case Pages:
Describe what was done, what problem was solved, and which products/services were used.Client Testimonials
Case Studies
Before/After Metrics
This enhances social proof and helps build credibility with prospective customers.
7. Resources Section: Go Beyond Blog Posts
Corporate websites should not host “blogs” in the traditional sense. Instead, they should publish “Articles”—authoritative and educational content.
Content Ideas for the Resources Section:
Articles: Answer common questions, explain services, debunk myths, or explore product use cases
News / PR Releases: Announcements, product launches, partnerships
FAQs: Address common objections or inquiries
Whitepapers: Technical deep dives or market insights
Glossaries: Explain complex terminology in simple language
Videos: Tutorials, feature breakdowns, or event coverage
Note: Corporate companies don’t write “blogs”—they publish articles.
These articles are designed to answer relevant questions about their products, services, platforms, and solutions, enhancing thought leadership and search visibility.
8. Contact Page: Accessibility & Accountability
The Contact page is often treated as an afterthought—but it’s one of the most vital touchpoints for user trust and lead generation.
Key Elements for a Strong Contact Page:
Contact Form:
Form submissions should be sent to a group email address accessed by multiple people.
Responsibility for follow-ups must be clearly defined within the team to ensure prompt replies.
Office Addresses:
List every office location separately.
Include phone numbers specific to each branch.
Social Media Links:
Display all active corporate accounts (LinkedIn, Twitter/X, Instagram, YouTube, etc.) with up-to-date links.
Bonus Tip:
Embedding a Google Map for each office can enhance trust and improve physical accessibility.
Final Thoughts: Content Structure = Brand Perception
A properly structured website is not just easier to use—it communicates clarity, professionalism, and trust.
At Switas, we recommend building corporate website content trees with the following principles:
A clear product/service split
Segmented, targeted solution architecture
Context-rich reference pages
Authoritative knowledge sharing
Strong contact infrastructure
When executed well, a content structure becomes more than navigation—it becomes a conversion path.
Would you like us to help you visualize this structure with a sitemap diagram or industry-specific wireframe examples? Let us know—Switas is here to elevate your digital presence with precision.
