In the world of e-commerce and product development, user feedback is gold. It’s the raw, unfiltered voice of your customer, containing everything you need to know to build better products, craft more compelling marketing, and drive conversions. App...
Virgosol, a leading company in software quality assurance and testing services, has chosen Switas Product Studio for its innovative product development processes!At Switas, we are thrilled to combine Virgosol's deep industry experience with our Produ...
For years, UX designers have mastered the art of creating intuitive, predictable, and deterministic interfaces. A user clicks a button, and a known, specific action occurs. The system's logic is fixed. However, the introduction of machine learning fu...
Okan University Hospital, one of Turkey's leading private healthcare institutions, has officially partnered with Switas Growth Consultancy to enhance its digital presence and patient engagement through a comprehensive growth strategy.This collaborati...
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.