We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.
Challenge
Habertürk, a leading digital news platform, required a comprehensive overhaul of its web analytics measurement framework. Their existing analytics setup faced limitations in tracking user behavior accurately, affecting their ability to make data-driven decisions. With Google transitioning from Universal Analytics to Google Analytics 4 (GA4), Habertürk needed a seamless migration, robust event tracking, and enhanced reporting capabilities to ensure optimal performance tracking.
Approach
Switas provided a full-scale Google Analytics 4 (GA4) and web analytics consultancy service, ensuring that Habertürk’s digital analytics infrastructure was rebuilt for accuracy and scalability. Our approach included:
- GA4 Audit & Assessment: Conducted a thorough evaluation of the existing analytics setup, identifying gaps and inefficiencies.
- Custom Event Tracking & Implementation: Designed and implemented an advanced GA4 measurement plan, including custom event tracking, enhanced e-commerce tracking, and behavioral metrics.
- Tag Management System Optimization: Refined Google Tag Manager (GTM) configurations for streamlined data collection and tagging accuracy.
- User Journey & Funnel Analysis: Enhanced tracking of user interactions to better understand audience engagement and content performance.
- Advanced Reporting & Dashboards: Developed customized GA4 reports and dashboards, enabling the Habertürk team to make data-driven editorial and marketing decisions.
- Training & Knowledge Transfer: Provided in-depth training sessions to ensure seamless adoption of the new analytics framework across teams.
Results
Switas’ GA4 implementation and analytics consultancy provided transformative improvements for Habertürk:
- Complete GA4 Migration: All parameters, events, and measurement foundations were fully transitioned and optimized.
- Enhanced Data Accuracy: Improved data integrity, reducing tracking inconsistencies and improving the reliability of performance reports.
- Better Audience Insights: Advanced user behavior analysis enabled more precise content and advertising strategy decisions.
- Scalable Reporting Framework: Custom dashboards streamlined decision-making for content, product, and marketing teams.
Conclusion
Through a strategic GA4 migration and analytics optimization, Switas empowered Habertürk with a more precise, scalable, and insightful web measurement system. By refining analytics infrastructure, enhancing event tracking, and implementing an advanced reporting system, Habertürk can now make data-driven decisions with confidence, ensuring continued digital growth and audience engagement.