We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.
Agility and Trust in Financial Technology
Sender Money, a platform operating in international money transfers and financial services, decided to completely rebuild its digital product to offer users a faster, more secure, and highly modern experience. At Switas, we approached this project with our "Product Studio" vision, taking charge of everything from UX/UI design to Frontend and Backend development, and successfully launched a brand-new product in just 40 days.
- The Challenge: A Complex Financial Product Racing Against Time
Revamping a fintech platform isn't just about an aesthetic upgrade; it demands absolute trust, speed, and flawless data flow. The main challenges we faced were: - Aggressive Timeline: The necessity to complete all phases—design, prototyping, infrastructure setup, coding, and testing—within a highly ambitious 40-day window.
- Trust-Inducing Interface: Creating a modern, clutter-free UX/UI structure that actively enhances user confidence during sensitive operations like international money transfers.
- Technological Overhaul: Breaking free from the limitations of a legacy system to build a robust Backend capable of handling real-time financial transactions flawlessly, paired with a high-performance Frontend architecture.
- The Solution: An End-to-End "Product Studio" Approach
To achieve a project of this scale in such a tight timeframe, we adopted an agile sprint methodology where our design and engineering teams worked in parallel, without bottlenecks.
1. Trust-Driven and Seamless UX/UI Design
We focused heavily on reducing the "cognitive load" during financial transactions.
Wizard Flow for Transfers: The money-sending process was broken down into simplified, clearly guided step-by-step screens to eliminate user confusion.
Modern and Reliable Interface: Sender Money's brand identity was modernized utilizing trust-evoking color palettes, highly legible typography, and transparent transaction summaries.
2. High-Performance Frontend Development
We utilized modern Javascript frameworks to translate the power of the UI design into actual performance. Users now experience a zero-latency interface with real-time feedback when filling out forms or calculating live exchange rates.
3. Scalable and Secure Backend Architecture
For the unseen but most critical part of the project, we built an infrastructure centered entirely around data security and transaction speed.
Ensured seamless and secure integration of third-party financial APIs and payment gateways.
The system was entirely rewritten with a scalable architecture, ensuring the platform can easily handle increasing daily transaction volumes without performance drops.
- The Result: Going Live in Record Time with Zero Compromises
Thanks to the flawless synergy between the Switas and Sender Money teams, the seemingly impossible 40-day target was met exactly on time. - On-Time Delivery: All UX/UI, Frontend, and Backend processes were completed from scratch within 40 days, culminating in a successful launch.
- Optimized User Journey: The redesigned interface significantly reduced the time it takes for a user to complete a money transfer, from the initial greeting screen to the final confirmation.
- Future-Proof Infrastructure: Sender Money didn't just get a new face; it gained a robust technological foundation ready to instantly adapt to new markets and future feature rollouts.