We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.
Driving Record-Breaking Performance
Switas partnered with Brandy's to execute a highly targeted digital growth campaign. Between May and December 2025, our focus shifted toward maximizing search engine performance to deliver a record-breaking surge in both organic traffic and revenue.
The Goal: High-Intent Traffic
When scaling an e-commerce platform, sheer volume isn't enough. The primary objective for Brandy's was to generate high-intent traffic. The strategy wasn't just to increase overall visitors, but specifically to reach the right audience—users with high purchase intent.
The Strategy: Commercial Focus Over Content Fluff
To capture users ready to make a purchase, we optimized the core shopping funnel. The resulting growth was intentionally driven by product and category pages, rather than relying on informational blog traffic. By enhancing the visibility of the actual products, we ensured that incoming users were primed for conversion. We also focused heavily on expanding the brand's organic footprint and impressions on search engine results pages (SERP).
The Results: Exponential Revenue Growth
Over the brief 8-month period, the targeted approach yielded massive, exponential revenue growth and exceptional digital performance:
- +95% Organic Growth: Organic traffic jumped by 95% in just 8 months.
- +53% Organic Visibility: We successfully increased Brandy's organic footprint and SERP impressions by 53%.
- 8.5x Revenue Increase: The ultimate outcome of targeting high-intent users was a massive 8.5 times increase in organic revenue.