```html AI-Powered User Research for Smarter Product Decisions In the relentless pursuit of product..
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DESA New Website & App
The collaboration between DESA and Switas Consultancy resulted in a record-breaking go-live process.
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+25% Conv. Rate Uplift
By leveraging data-driven insights, A/B testing, and UX/UI improvements for ByFood
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Virgosol New AI Product Design
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```html The Old Ways Are Fading: How AI is Reshaping the Foundations of User Research For decades, u..
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```html The User Research Dilemma: Drowning in Data, Starving for Insights In the world of product d..
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```html The Shifting Landscape: Why Traditional User Research Needs an Upgrade For decades, user res..
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For decades, the product discovery process has been a well-trodden but arduous path. It’s a gauntl..
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User research is the bedrock of exceptional product design and effective marketing. It’s the proce..
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.