Artificial intelligence is no longer the stuff of science fiction; it's the engine running under the hood of our most-used applications. From the product recommendations that seem to read our minds to the chatbots that guide us through customer servi...
Conducting a comprehensive UX audit is essential for optimizing your digital product’s user experience and ensuring that it meets the needs of your users. A UX audit involves a detailed evaluation of your website or app to identify usability issues...
A UX audit is a comprehensive analysis of your digital product’s user experience, aiming to identify areas for improvement and optimize overall usability. Tracking the right metrics is crucial to understand user behavior, pinpoint issues, and make ...
The user experience (UX) landscape is constantly evolving, with new trends and technologies shaping how businesses approach design and usability. As we step into 2024, it's crucial to stay ahead of the curve by understanding the latest UX audit trend...
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.