We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.
Why ChatGPT-Style Answers are the Future of Site Search and How to Add It to Your Website
Conversational user interface is quickly becoming a new standard of how we interact with digital products and services. The rise of ChatGPT, Claude, and Gemini had a tremendous impact on how people...
Users now expect website search to provide direct answers in a conversational, ChatGPT-style format, rather than just a list of links. This shift is d...
