Most e-commerce sites take three quarters of their visits from phones and convert them at roughly half the desktop rate. Contentsquare's 2026 Digital Experience Benchmark, built on 99 billion sessions...
Inci Dindar
With a background in Software Development, she led design, UX, and product teams across fintech, media, e-commerce, and travel. For the past three years she has consulted full-time on UX and design — including as an external UX consultant for a global management consultancy helping brands and startups with audits, conversion optimization, and design processes.
Articles by Inci Dindar
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You have two weeks to test a checkout flow, no research panel contract, and a stakeholder who has heard that five users is enough. Two of those three constraints are real. The five-user number is not....
Switas As Seen On
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.