We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.
Challenge
Otelz, a leading online hotel booking platform, aimed to enhance its conversion rates and improve the overall user experience. Despite a strong market presence, key friction points in the booking funnel led to drop-offs and lower-than-expected conversions. To maximize revenue and optimize the customer journey, Otelz needed a comprehensive CRO (Conversion Rate Optimization) strategy supported by data-driven testing.
Approach
Switas conducted a full-scale CRO audit of Otelz, identifying bottlenecks and user pain points. We implemented an iterative testing process to refine and enhance the booking experience. Our approach included:
- Website & Funnel Analysis: Conducted an in-depth audit of Otelz’s booking flow, identifying friction points and drop-off areas.
- A/B Testing & Experimentation: Designed and executed multiple A/B and multivariate tests to validate hypothesis-driven improvements.
- UI/UX Enhancements: Optimized page layouts, call-to-action buttons, and form structures to create a more seamless and user-friendly experience.
- Personalized Recommendations: Leveraged behavioral data to implement personalized offers, improving relevance and conversion likelihood.
- Performance Tracking & Adjustments: Continuously monitored test results, iterating on successful experiments to scale improvements across the platform.
Results
Switas’ CRO strategy delivered outstanding results for Otelz, leading to:
- More than 10% Conversion Rate Uplifts: Several tests resulted in conversion rate increases exceeding 10%, significantly improving booking volume.
- Reduced Drop-Off Rates: Streamlined booking funnel led to a noticeable decrease in cart abandonment and session drop-offs.
- Enhanced User Engagement: Improved page speed, navigation, and checkout experience contributed to higher user satisfaction.
- Data-Backed Optimization Framework: Established a continuous CRO testing culture, ensuring long-term sustainable growth.
Conclusion
Through a strategic CRO approach, Switas helped Otelz unlock new growth opportunities by fine-tuning user experience and eliminating conversion barriers. By leveraging data-driven insights and iterative testing, we successfully enhanced Otelz’s booking process, leading to significant revenue and engagement growth.