We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.
Challenge
DBYS, a government recycling system, aimed to modernize its digital platform to improve waste management efficiency and user engagement. However, the system faced usability challenges, inefficient workflows, and a lack of intuitive design that hindered user participation. To ensure the system was user-friendly, efficient, and scalable, DBYS required a thorough product research and design overhaul.
Approach
Switas conducted an in-depth product research and design process to align DBYS with user needs and operational goals. Our strategy included:
- User & Stakeholder Research: Conducted extensive interviews with government agencies, recycling operators, and end-users to identify pain points and improvement opportunities.
- Competitor & Benchmark Analysis: Analyzed global recycling platforms to adopt best practices and innovative design elements.
- Information Architecture & UX Research: Designed a structured and intuitive navigation flow to simplify user interactions and data input processes.
- UI/UX Design Overhaul: Developed high-fidelity wireframes and interactive prototypes, ensuring accessibility and ease of use for all stakeholders.
Results
The product research and design improvements led to significant advancements in DBYS’s usability and efficiency:
- Streamlined User Experience: Enhanced navigation and user-friendly design reduced process completion time.
- Improved Engagement Rates: More intuitive workflows increased user participation and recycling activity.
- Scalable Design Framework: A flexible UI/UX framework enabled seamless future feature integrations.
- Enhanced Data Collection & Reporting: Improved dashboard functionality provided more accurate insights for government reporting and decision-making.
- Higher Adoption Rate: The redesigned system saw increased usage among both citizens and recycling partners.
Conclusion
By leveraging Switas’ expertise in product research and design, DBYS successfully transformed its recycling system into a more accessible, engaging, and efficient platform. Our user-centered approach ensured the solution met both operational needs and user expectations, paving the way for a more sustainable and scalable waste management system.
