Challenge
Karaca, a leading home appliance and experience brand, aimed to enhance its online store’s conversion rates and improve the overall customer journey. Despite its strong brand presence, certain friction points in the purchasing process led to higher cart abandonment rates and lower-than-expected conversions. To maximize revenue and customer engagement, Karaca required a structured CRO (Conversion Rate Optimization) strategy backed by in-depth research and experimentation.
Approach
Switas conducted a full-scale CRO audit and implemented a data-backed optimization framework to refine the Karaca shopping experience. Our approach included:
- User Journey & Funnel Analysis: Identified drop-off points in the purchasing funnel through detailed analytics and behavioral data.
- A/B Testing & Experimentation: Developed and executed multiple A/B tests, evaluating different layouts, call-to-action placements, and checkout flows.
- UX/UI Enhancements: Improved website navigation, product page design, and mobile responsiveness for a seamless shopping experience.
- Behavioral Research & Personalization: Leveraged heatmaps and session recordings to identify pain points and implemented personalized recommendations to boost conversions.
- Checkout Process Optimization: Reduced friction in the checkout process by simplifying steps, enhancing trust signals, and improving payment flow.
- Data-Driven Adjustments & Iterations: Continuously analyzed test results and iterated on successful experiments to maximize long-term improvements.
Results
Switas’ CRO and research efforts yielded remarkable results for Karaca’s e-commerce performance:
- More than 30% Conversion Rate Uplifts: Several tests resulted in conversion rate increases exceeding 30%, significantly improving revenue and transactions.
- Reduced Cart Abandonment: Streamlined checkout process led to lower abandonment rates and increased completed purchases.
- Enhanced Mobile Experience: Optimized mobile UX resulted in a higher conversion rate among mobile users.
- Improved User Engagement: Higher interaction rates with optimized CTAs and product pages resulted in more engaged shoppers.
- Scalable CRO Framework: Established a continuous testing and optimization culture to sustain long-term growth.
Conclusion
Through a strategic, research-driven CRO approach, Switas empowered Karaca to enhance its online shopping experience and significantly improve conversion rates. By implementing data-driven insights, A/B testing, and UX/UI improvements, Karaca unlocked new growth opportunities and boosted customer satisfaction.